Table 1. All Health and Wellness (except Free From and General Wellbeing).
Weight management, in spite of showing signs of saturation and a relative decline in market size compared to other categories, it is the largest today and will continue to be so in the forecast period.
… and all are part of a holistic wellbeing approach
There will always be a place for nuts and dried fruits on the quest for a holistic wellbeing as a preventive and natural offer.
In a nutshell, successful communication must start with having a clear understanding of the consumer and for the nut and dried fruit industry, there is a wide array of benefits that lead to various communication areas. Lastly, in order to understand which territories will provide the maximum benefits and provide the most successful communication, it is vital to be able to evaluate the potential of different areas in your markets using some of the tools explained in this course.