INTRODUCTION

This course aims to give students an understanding of the key talking points that have the most potential for nuts and dried fruits based on an analysis of market and consumer trends.

As concerns about diseases increase, healthy living is becoming a main priority for consumers all around the world. Good nutrition is one of the fundamental pillars for a healthy and balanced life, and nuts and dried fruits provide a wide range of scientifically proven benefits that can help consumers achieve their health goals.

But which benefits of nuts and dried fruits are the most appealing for consumers? Understanding the key talking points will then allow companies to effectively use their marketing budgets to increase demand for products.

Throughout this course you will learn how to analyze the potential of a communication territory through the analysis of market and consumer trends.